26 April, we have supervision with Teacher Jan in school. We define our target group 30 to 65 years working class and retired people, Jan point out that working class have low income, which is not match our concept. So we define in 30 to 65 middle class/ retired people, they have high and stable income, they have purchasing ability.
After supervision, we know more clearly about to make target group segmentation and SWOT, TOWS, and then based on these, we could get to our concept directly and correctly.
We make next meeting with Jan 10AM this Friday for continuing process.
This afternoon, our group is going to butik Superlove again to take pictures.
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